{"id":51858,"date":"2023-01-25T00:00:00","date_gmt":"2023-01-25T00:00:00","guid":{"rendered":"https:\/\/app-mbe-blog-prd.azurewebsites.net\/?p=51858"},"modified":"2026-04-30T13:00:59","modified_gmt":"2026-04-30T13:00:59","slug":"whitepaper-long-tail-spend-aankopen-optimaliseer-je-product-selectie","status":"publish","type":"post","link":"https:\/\/www.manutan.be\/blog\/nl-be\/whitepaper-long-tail-spend-aankopen-optimaliseer-je-product-selectie\/","title":{"rendered":"Whitepaper: Long Tail Spend aankopen: optimaliseer je product selectie"},"content":{"rendered":"<div class=\"post-introduction\">\n<p>Head spend en mid tail spend aankopen zijn al jaren een prioriteit voor inkoopafdelingen. Ze maken deel uit van een doelgerichte strategie, waarbij gedetailleerde plannen worden opgesteld. Deze aanpak maakt het mogelijk om de uitgaven precies te classificeren en deze aankopen effici\u00ebnter te beheren.<\/p>\n<p>Het beheer van long tail spend aankopen verloopt daarentegen minder gestructureerd en dat begint al bij de identificatie van de behoeften. Door verwachtingen op het vlak van de functionaliteit, kwaliteit en\/of resultaten te standaardiseren en bundelen, kunnen ze nochtans effici\u00ebnter inkopen en zo aanzienlijk besparen.<\/p>\n<\/div>\n<figure class=\"post-hero\">\n        <img decoding=\"async\" src=\"https:\/\/app-mbe-blog-prd.azurewebsites.net\/wp-content\/uploads\/2026\/01\/Long_tail_spend_aankopen__Optimaliseer_je_productselectie_1.jpg\" alt=\"\" \/><br \/>\n      <\/figure>\n<div class=\"post-content\">\n<h2>In dit whitepaper lees je alles over:<\/h2>\n<ul>\n<li>\n<p>De definitie van long tail spend aankopen<\/p>\n<\/li>\n<li>\n<p>Hoe krijg je inzicht in je re\u00eble behoeften<\/p>\n<\/li>\n<li>\n<p>De drie grote productsegmenten<\/p>\n<ul>\n<li>\n<p>Hoog segment<\/p>\n<\/li>\n<li>\n<p>Midden segment<\/p>\n<\/li>\n<li>\n<p>Laag segment<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<p>Een successtrategie op basis van partnerschap<\/p>\n<\/li>\n<li>\n<p>Een casestudy van een klant<\/p>\n<\/li>\n<li>\n<p>De tastbare resultaten van een optimale product selectie<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<p>\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f53982-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"53982\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/wp-json\/wp\/v2\/posts\/51858#wpcf7-f53982-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"53982\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f53982-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"whitepaper-form\">\n\t<p><label>Voornaam*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"first_name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"first_name\" \/><\/span><\/label>\n\t<\/p>\n\t<p><label>Achternaam*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"last_name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"last_name\" \/><\/span><\/label>\n\t<\/p>\n\t<p><label>Zakelijk e-mailadres*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"work_email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"work_email\" \/><\/span><\/label>\n\t<\/p>\n\t<p><label>Zakelijk telefoonnummer*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"work_phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"work_phone\" \/><\/span><\/label>\n\t<\/p>\n\t<p><label>Functietitel*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"job_title\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"job_title\"><option value=\"\">Maak een keuze *<\/option><option value=\"Inkoper (Groep)\">Inkoper (Groep)<\/option><option value=\"Inkoper (Locatie \/ Project)\">Inkoper (Locatie \/ Project)<\/option><option value=\"Chief Information Officer\">Chief Information Officer<\/option><option value=\"Assistent van de directie\">Assistent van de directie<\/option><option value=\"Facility Manager \/ Workplace Services\">Facility Manager \/ Workplace Services<\/option><option value=\"Directeur \/ Manager\">Directeur \/ Manager<\/option><option value=\"Financieel directeur\">Financieel directeur<\/option><option value=\"Algemeen directeur\">Algemeen directeur<\/option><option value=\"Managing Director \/ Locatiebeheerder\">Managing Director \/ Locatiebeheerder<\/option><option value=\"Marketing- \/ Communicatiemanager\">Marketing- \/ Communicatiemanager<\/option><option value=\"Niet werkzaam (Student \/ Gepensioneerd \/ etc.)\">Niet werkzaam (Student \/ Gepensioneerd \/ etc.)<\/option><option value=\"Projectmanager\">Projectmanager<\/option><option value=\"Inkoop adviseur\">Inkoop adviseur<\/option><option value=\"Inkoopmanager \/ CPO\">Inkoopmanager \/ CPO<\/option><option value=\"Inkoopmanager\">Inkoopmanager<\/option><option value=\"Veiligheidsfunctionaris\">Veiligheidsfunctionaris<\/option><option value=\"Leraar\">Leraar<\/option><option value=\"Technisch manager\">Technisch manager<\/option><option value=\"Magazijnbeheerder\">Magazijnbeheerder<\/option><option value=\"Andere\">Andere<\/option><\/select><\/span><\/label>\n\t<\/p>\n\t<p><label>Bedrijf*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"company\" \/><\/span><\/label>\n\t<\/p>\n\t<p><label>Bedrijfsgrootte*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"company_size\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"company_size\"><option value=\"\">Maak een keuze *<\/option><option value=\"1\u201349\">1\u201349<\/option><option value=\"50\u2013249\">50\u2013249<\/option><option value=\"250\u2013999\">250\u2013999<\/option><option value=\"1000\u20134999\">1000\u20134999<\/option><option value=\"+ 5000\">+ 5000<\/option><\/select><\/span><\/label>\n\t<\/p>\n\t<p><label>Sector*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"industry\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"industry\"><option value=\"\">Maak een keuze *<\/option><option value=\"Lucht- en ruimtevaart &amp; Marine\">Lucht- en ruimtevaart &amp; Marine<\/option><option value=\"Automotive\">Automotive<\/option><option value=\"Banken &amp; Verzekeringen\">Banken &amp; Verzekeringen<\/option><option value=\"Chemie &amp; Farma\">Chemie &amp; Farma<\/option><option value=\"Bouw\">Bouw<\/option><option value=\"Distributie\">Distributie<\/option><option value=\"Energie &amp; Water\">Energie &amp; Water<\/option><option value=\"Grondstoffenwinning &amp; Metallurgie\">Grondstoffenwinning &amp; Metallurgie<\/option><option value=\"Facility Management\">Facility Management<\/option><option value=\"Voedingsindustrie\">Voedingsindustrie<\/option><option value=\"Gezondheidszorg\">Gezondheidszorg<\/option><option value=\"Overheid\">Overheid<\/option><option value=\"Luxe\">Luxe<\/option><option value=\"Overige industrie\u00ebn\">Overige industrie\u00ebn<\/option><option value=\"Overige diensten\">Overige diensten<\/option><option value=\"Verpakking\">Verpakking<\/option><option value=\"IT-diensten\">IT-diensten<\/option><option value=\"Toerisme &amp; Vrije tijd\">Toerisme &amp; Vrije tijd<\/option><option value=\"Transport &amp; Logistiek\">Transport &amp; Logistiek<\/option><option value=\"Andere\">Andere<\/option><\/select><\/span><\/label>\n\t<\/p>\n\t<p><label class=\"checkbox-line\"><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"newsletter_optin\"><span class=\"wpcf7-form-control wpcf7-checkbox\"><span class=\"wpcf7-list-item first last\"><label><input 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Ze maken deel uit van een doelgerichte strategie, waarbij gedetailleerde plannen worden opgesteld. Deze aanpak maakt het mogelijk om de uitgaven precies te classificeren en deze aankopen effici\u00ebnter te beheren. Het beheer van long tail spend aankopen verloopt daarentegen minder gestructureerd [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":26236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5623],"tags":[5925,5923,5797],"class_list":["post-51858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-slim-en-efficient-werken","tag-inkoop-2-nl","tag-long-tail-spend-fr-be-nl","tag-long-tail-spend-aankopen-nl"],"aioseo_notices":[],"gutentor_comment":0,"lang":"nl-be","translations":{"nl-be":51858},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/www.manutan.be\/blog\/wp-json\/wp\/v2\/posts\/51858","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.manutan.be\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.manutan.be\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.manutan.be\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.manutan.be\/blog\/wp-json\/wp\/v2\/comments?post=51858"}],"version-history":[{"count":3,"href":"https:\/\/www.manutan.be\/blog\/wp-json\/wp\/v2\/posts\/51858\/revisions"}],"predecessor-version":[{"id":54084,"href":"https:\/\/www.manutan.be\/blog\/wp-json\/wp\/v2\/posts\/51858\/revisions\/54084"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.manutan.be\/blog\/wp-json\/wp\/v2\/media\/26236"}],"wp:attachment":[{"href":"https:\/\/www.manutan.be\/blog\/wp-json\/wp\/v2\/media?parent=51858"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.manutan.be\/blog\/wp-json\/wp\/v2\/categories?post=51858"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.manutan.be\/blog\/wp-json\/wp\/v2\/tags?post=51858"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}