{"id":41242,"date":"2023-01-25T00:00:00","date_gmt":"2023-01-25T00:00:00","guid":{"rendered":"https:\/\/app-mbe-blog-prd.azurewebsites.net\/?p=41242"},"modified":"2026-04-30T13:30:04","modified_gmt":"2026-04-30T13:30:04","slug":"livre-blanc-optimisation-selection-produits-achats-classe-c","status":"publish","type":"post","link":"https:\/\/www.manutan.be\/blog\/fr-be\/livre-blanc-optimisation-selection-produits-achats-classe-c\/","title":{"rendered":"Livre Blanc : Optimisez votre s\u00e9lection et votre consommation de produits pour vos achats de classe C"},"content":{"rendered":"<div class=\"post-introduction\">\n<p>Depuis de nombreuses ann\u00e9es, les achats de classe A et B sont au c\u0153ur des<br \/>\npriorit\u00e9s des directions achats. Ils font l\u2019objet d\u2019une strat\u00e9gie d\u00e9di\u00e9e, notamment<br \/>\n\u00e0 travers l\u2019\u00e9laboration de cahiers des charges d\u00e9taill\u00e9s. Une telle d\u00e9marche permet<br \/>\nde classifier les d\u00e9penses de fa\u00e7on pr\u00e9cise et ainsi de mieux ma\u00eetriser ces achats.<\/p>\n<p>A contrario, la gestion des achats de classe C est moins structur\u00e9e, et ce d\u00e8s<br \/>\nl\u2019identification des besoins. Pourtant, formaliser leurs attentes produits, que ce soit en mati\u00e8re de fonctionnalit\u00e9s, de qualit\u00e9 et\/ou de r\u00e9sultats, permet d\u2019acheter mieux et ainsi de r\u00e9aliser des \u00e9conomies substantielles.<\/p>\n<\/div>\n<figure class=\"post-hero\">\n        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/01\/Long_tail_spend_aankopen__Optimaliseer_je_productselectie.jpg\" alt=\"\" \/><br \/>\n      <\/figure>\n<div class=\"post-content\">\n<h2>Dans ce livre blanc, vous lirez tout sur :<br \/>\n<\/h2>\n<\/p>\n<ul>\n<li>\n<p>La d\u00e9finition des achats de longue tra\u00eene<\/p>\n<\/li>\n<li>\n<p>\nComment mieux conna\u00eetre vos besoins r\u00e9els<\/p>\n<\/li>\n<li>\n<p>\nLes trois principaux segments de produits<\/p>\n<ul>\n<li>\n<p>\nSegment \u00e9lev\u00e9<\/p>\n<\/li>\n<li>\n<p>\nSegment interm\u00e9diaire<\/p>\n<\/li>\n<li>\n<p>\nSegment bas<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<p>Une strat\u00e9gie de r\u00e9ussite fond\u00e9e sur le partenariat<\/p>\n<\/li>\n<li>\n<p>Une \u00e9tude de cas client<\/p>\n<\/li>\n<li>\n<p>\nLes r\u00e9sultats tangibles de la s\u00e9lection optimale des produits<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<p>    \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f53983-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"53983\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/wp-json\/wp\/v2\/posts\/41242#wpcf7-f53983-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"53983\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.5\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f53983-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"whitepaper-form\">\n\t<p><label>Pr\u00e9nom*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"first_name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"first_name\" \/><\/span><\/label><br \/>\n<label>Nom*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"last_name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"last_name\" \/><\/span><\/label><br \/>\n<label>E-mail professionnel*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"work_email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"work_email\" \/><\/span><\/label><br \/>\n<label>T\u00e9l\u00e9phone professionnel*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"work_phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"tel\" name=\"work_phone\" \/><\/span><\/label><br \/>\n<label>Fonction*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"job_title\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"job_title\"><option value=\"\">Veuillez choisir *<\/option><option value=\"Acheteur (Groupe)\">Acheteur (Groupe)<\/option><option value=\"Acheteur (Site \/ Projet)\">Acheteur (Site \/ Projet)<\/option><option value=\"Chief Information Officer\">Chief Information Officer<\/option><option value=\"Assistant de direction\">Assistant de direction<\/option><option value=\"Facility Manager \/ Workplace Services\">Facility Manager \/ Workplace Services<\/option><option value=\"Directeur \/ Manager\">Directeur \/ Manager<\/option><option value=\"Directeur financier\">Directeur financier<\/option><option value=\"Directeur g\u00e9n\u00e9ral\">Directeur g\u00e9n\u00e9ral<\/option><option value=\"Managing Director \/ Responsable de site\">Managing Director \/ Responsable de site<\/option><option value=\"Responsable marketing \/ communication\">Responsable marketing \/ communication<\/option><option value=\"Sans emploi (\u00c9tudiant \/ Retrait\u00e9 \/ etc.)\">Sans emploi (\u00c9tudiant \/ Retrait\u00e9 \/ etc.)<\/option><option value=\"Chef de projet\">Chef de projet<\/option><option value=\"Consultant en achats\">Consultant en achats<\/option><option value=\"Directeur des achats \/ CPO\">Directeur des achats \/ CPO<\/option><option value=\"Responsable des achats\">Responsable des achats<\/option><option value=\"Responsable s\u00e9curit\u00e9\">Responsable s\u00e9curit\u00e9<\/option><option value=\"Enseignant\">Enseignant<\/option><option value=\"Responsable technique\">Responsable technique<\/option><option value=\"Responsable entrep\u00f4t\">Responsable entrep\u00f4t<\/option><option value=\"Autre\">Autre<\/option><\/select><\/span><\/label><br \/>\n<label>Entreprise*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"company\" \/><\/span><\/label><br \/>\n<label>Taille de l'entreprise*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"company_size\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"company_size\"><option value=\"\">Veuillez choisir *<\/option><option value=\"1\u201349\">1\u201349<\/option><option value=\"50\u2013249\">50\u2013249<\/option><option value=\"250\u2013999\">250\u2013999<\/option><option value=\"1000\u20134999\">1000\u20134999<\/option><option value=\"+ 5000\">+ 5000<\/option><\/select><\/span><\/label><br \/>\n<label>Secteur*<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"industry\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"industry\"><option value=\"\">Veuillez choisir *<\/option><option value=\"A\u00e9rospatial &amp; Marine\">A\u00e9rospatial &amp; Marine<\/option><option value=\"Automobile\">Automobile<\/option><option value=\"Banques &amp; Assurances\">Banques &amp; Assurances<\/option><option value=\"Chimie &amp; Pharma\">Chimie &amp; Pharma<\/option><option value=\"Construction\">Construction<\/option><option value=\"Distribution\">Distribution<\/option><option value=\"\u00c9nergie &amp; Eau\">\u00c9nergie &amp; Eau<\/option><option value=\"Extraction &amp; M\u00e9tallurgie\">Extraction &amp; M\u00e9tallurgie<\/option><option value=\"Facility Management\">Facility Management<\/option><option value=\"Industrie alimentaire\">Industrie alimentaire<\/option><option value=\"Sant\u00e9\">Sant\u00e9<\/option><option value=\"Administration publique\">Administration publique<\/option><option value=\"Luxe\">Luxe<\/option><option value=\"Autres industries\">Autres industries<\/option><option value=\"Autres services\">Autres services<\/option><option value=\"Emballage\">Emballage<\/option><option value=\"Services informatiques\">Services informatiques<\/option><option value=\"Tourisme &amp; Loisirs\">Tourisme &amp; Loisirs<\/option><option value=\"Transport &amp; Logistique\">Transport &amp; Logistique<\/option><option value=\"Autre\">Autre<\/option><\/select><\/span><\/label><br \/>\n<label class=\"checkbox-line\"><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"newsletter_optin\"><span class=\"wpcf7-form-control wpcf7-checkbox\"><span class=\"wpcf7-list-item first last\"><label><input type=\"checkbox\" name=\"newsletter_optin[]\" value=\"Recevoir la newsletter\" \/><span class=\"wpcf7-list-item-label\">Recevoir la newsletter<\/span><\/label><\/span><\/span><\/span><br \/>\n<\/label><br \/>\n<input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"T\u00e9l\u00e9charger le livre blanc\" \/>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<br \/>\n\n\n<!-- CJT Shortcode Block (5) - Form Build up FR - START -->\n\n\t\t\t\t\t\t<span id='csmi-9f69a8fdc5d633db4d4289446f602130' class='csmi csmi-bid-5 csmi-Form Build up FR'>\n\t\t\t\t\t\t\t<script>\n    console.warn('it is cached properly!')\ndocument.addEventListener('wpcf7mailsent', function(event) {\n    console.warn('wpcf7mailsent event listener triggered');\n    \n    var formId = event.detail.contactFormId;\n    console.warn('Form ID:', 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Ils font l\u2019objet d\u2019une strat\u00e9gie d\u00e9di\u00e9e, notamment \u00e0 travers l\u2019\u00e9laboration de cahiers des charges d\u00e9taill\u00e9s. Une telle d\u00e9marche permet de classifier les d\u00e9penses de fa\u00e7on pr\u00e9cise et ainsi de mieux ma\u00eetriser ces achats. A contrario, la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":26236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[110],"tags":[128],"class_list":["post-41242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travailler-malin-et-efficacement","tag-optimiser-les-achats-de-classe-c"],"aioseo_notices":[],"gutentor_comment":0,"lang":"fr-be","translations":{"fr-be":41242,"nl-be":51840},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/www.manutan.be\/blog\/wp-json\/wp\/v2\/posts\/41242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.manutan.be\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.manutan.be\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.manutan.be\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.manutan.be\/blog\/wp-json\/wp\/v2\/comments?post=41242"}],"version-history":[{"count":2,"href":"https:\/\/www.manutan.be\/blog\/wp-json\/wp\/v2\/posts\/41242\/revisions"}],"predecessor-version":[{"id":54115,"href":"https:\/\/www.manutan.be\/blog\/wp-json\/wp\/v2\/posts\/41242\/revisions\/54115"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.manutan.be\/blog\/wp-json\/wp\/v2\/media\/26236"}],"wp:attachment":[{"href":"https:\/\/www.manutan.be\/blog\/wp-json\/wp\/v2\/media?parent=41242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.manutan.be\/blog\/wp-json\/wp\/v2\/categories?post=41242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.manutan.be\/blog\/wp-json\/wp\/v2\/tags?post=41242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}