{"id":41109,"date":"2020-06-05T00:00:00","date_gmt":"2020-06-05T00:00:00","guid":{"rendered":"https:\/\/app-mbe-blog-prd.azurewebsites.net\/?p=41109"},"modified":"2026-01-22T14:46:50","modified_gmt":"2026-01-22T14:46:50","slug":"acheteur-six-surnoms-qui-vous-collent-a-la-peau","status":"publish","type":"post","link":"https:\/\/www.manutan.be\/blog\/fr-be\/acheteur-six-surnoms-qui-vous-collent-a-la-peau\/","title":{"rendered":"Acheteur : six surnoms qui vous collent \u00e0 la peau"},"content":{"rendered":"<div class=\"post-introduction\">\n<p>Alors que certains clich\u00e9s suivent encore l\u2019acheteur (parfois \u00e0 tort), d\u2019autres surnoms viennent redorer son blason. <a target=\"_blank\" href=\"https:\/\/www.decision-achats.fr\/Thematique\/strategie-achats-1236\/Breves\/Chronique-achats-six-metaphores-representant-acheteur-346588.htm\" rel=\"noopener\">_The Buyer\u2019s Lab_<\/a> revient sur le r\u00f4le de l\u2019acheteur \u00e0 travers six m\u00e9taphores soigneusement s\u00e9lectionn\u00e9es\u2026<\/p>\n<\/div>\n<figure class=\"post-hero\">\n        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2020\/06\/Surnoms_1110x555.jpg\" alt=\"\" \/><br \/>\n      <\/figure>\n<div class=\"post-content\">\n<h2>1) B\u00e2tisseur de ponts<\/h2>\n<p>Avant tout, l\u2019acheteur construit des ponts entre les entreprises. Ces ponts doivent \u00eatre solides pour r\u00e9sister aux al\u00e9as et permettre aux entreprises d\u2019\u00e9changer librement. Vous l\u2019avez compris, ces ponts sont les relations entre une entreprise donn\u00e9e et ses fournisseurs, que l\u2019acheteur entretient sur le long terme.<\/p>\n<h2>2) Manager des ressources externes<\/h2>\n<p>Ce n\u2019est peut-\u00eatre pas la premi\u00e8re fois que vous lisez ou entendez cette expression qui d\u00e9signe l\u2019acheteur. En effet, ce dernier est une sorte de gestionnaire des relations fournisseurs, c\u2019est-\u00e0-dire des ressources externes de son entreprise. Cela explique aussi pourquoi les achats deviennent, au fil du temps, une fonction strat\u00e9gique.<\/p>\n<h2>3) Aimant \u00e0 innovation<\/h2>\n<p>L\u2019acheteur cr\u00e9e de la valeur en apportant de l\u2019innovation au sein de son entreprise. Pour ce faire, l\u2019un de ses principaux leviers reste de capter l\u2019innovation de ses fournisseurs. D\u00e8s lors, l\u2019acheteur doit \u00eatre \u00e0 l\u2019affut du potentiel innovation et cr\u00e9atif de ses partenaires.<\/p>\n<h2>4) Business Partner<\/h2>\n<p>Cette d\u00e9nomination est surement la plus r\u00e9pandue et surtout celle dont l\u2019acheteur se sent le plus proche. Le Business Partner anime son \u00e9cosyst\u00e8me et favorise la collaboration et l\u2019engagement de ses parties prenantes. C\u2019est un symbole fort qui rappelle que les achats ne sont plus qu\u2019une simple fonction support mais une fonction strat\u00e9gique qui apporte de la valeur ajout\u00e9e.<\/p>\n<h2>5) Requin des mers<\/h2>\n<p>C\u2019est l\u2019image historique de \u00ab cost killer \u00bb qui est \u00e0 l\u2019origine de ce terme. Aujourd\u2019hui, la mission de l\u2019acheteur ne se r\u00e9duit plus uniquement \u00e0 la r\u00e9duction des co\u00fbts mais cet objectif reste tout de m\u00eame prioritaire. Cependant, l\u2019acheteur utilise d\u00e9sormais d\u2019autres leviers (co\u00fbt total d\u2019acquisition, rationalisation fournisseurs, etc.) pour parvenir \u00e0 ses fins.<\/p>\n<h2>6) Emp\u00eacheur de tourner en rond<\/h2>\n<p>C\u2019est une jolie fa\u00e7on de dire que l\u2019acheteur cherche constamment \u00ab la petite b\u00eate \u00bb. En effet, ce r\u00f4le fait partie int\u00e9grante de la fonction ! Pour mettre les achats sous contr\u00f4le, l\u2019acheteur traque les privil\u00e8ges entre fournisseurs et clients internes (achats sauvages, cadeaux\u2026). Il joue le r\u00f4le de barri\u00e8re \u00e0 la corruption et de respect des processus \u00e9tablis.<\/p>\n<p><b>Tous ces surnoms repr\u00e9sentent l\u2019\u00e9volution du r\u00f4le de l\u2019acheteur au fil du temps, de la r\u00e9duction des co\u00fbts \u00e0 la cr\u00e9ation de valeur, la gestion des relations ou encore la contribution \u00e0 l\u2019innovation. Il revient d\u00e9sormais \u00e0 chaque acheteur d\u2019incarner le changement !<\/b><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Alors que certains clich\u00e9s suivent encore l\u2019acheteur (parfois \u00e0 tort), d\u2019autres surnoms viennent redorer son blason. _The Buyer\u2019s Lab_ revient sur le r\u00f4le de l\u2019acheteur \u00e0 travers six m\u00e9taphores soigneusement s\u00e9lectionn\u00e9es\u2026 1) B\u00e2tisseur de ponts Avant tout, l\u2019acheteur construit des ponts entre les entreprises. Ces ponts doivent \u00eatre solides pour r\u00e9sister aux al\u00e9as et permettre aux entreprises d\u2019\u00e9changer librement. Vous&#46;&#46;&#46;<\/p>\n","protected":false},"author":2,"featured_media":26103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[110],"tags":[228,375,2534,2536],"class_list":["post-41109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travailler-malin-et-efficacement","tag-acheteurs","tag-fonction-acheteur","tag-role-de-lacheteur","tag-surnoms-acheteur"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Acheteur : six surnoms qui vous collent \u00e0 la peau - Manutan NV<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manutan.be\/blog\/fr-be\/acheteur-six-surnoms-qui-vous-collent-a-la-peau\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Acheteur : six surnoms qui vous collent \u00e0 la peau - Manutan NV\" \/>\n<meta property=\"og:description\" content=\"Alors que certains clich\u00e9s suivent encore l\u2019acheteur (parfois \u00e0 tort), d\u2019autres surnoms viennent redorer son blason. _The Buyer\u2019s Lab_ revient sur le r\u00f4le de l\u2019acheteur \u00e0 travers six m\u00e9taphores soigneusement s\u00e9lectionn\u00e9es\u2026 1) B\u00e2tisseur de ponts Avant tout, l\u2019acheteur construit des ponts entre les entreprises. 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